Activision has added its voice to the chorus of major publishers looking to do damage to - or at least take a chunk of money out of - the second-hand games market.
2010 has already seen EA Sports launch its controversial Online Pass - which requires gamers to enter a one-time code for important in-game content.
The move seems to be a bid to deliberately devalue pre-owned titles - and has been emulated by THQ. Ubisoft, meanwhile, has publicly supported the idea.
Speaking in Activision Blizzard's Q2 investors call last night, COO Thomas Tippl said the firm was increasing the importance of its DLC to 'limit the supply' of content in pre-owned titles.
"We are still evaluating various possibilities for greater participation in the used-games business. What's been working the best so far is providing additional content and therefore limiting the supply to used games.
"So that's a proven strategy that we will continue. And any other initiatives, we will be talking about when we get closer to it."
He added: "Today [we have] more resources than ever dedicated to creating additional content for Call of Duty, whether that's map packs, whether that's game modes and the whole host of new [downloadable] features that we're going to talk about when we get close to the launch of Black Ops."
Looks like we can expect some weighty DLC for Black Ops, then - and perhaps even an 'online pass' all of Activision's own.
A4 Games
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